Event Campaign, Branding,
Visual System, and Advertising
The Winnipeg Fringe Festival is an alternative theatre event that showcases performances from independent theatre companies across the country. The Fringe also has local vendors and food trucks among other events at the Old Square Market, the heart of the Exchange District.
The re-design of their theme graphics reflects the whimsical and odd nature of their performers and the festival environment. Catering to its diverse market; from young children to adults, colour and expressive illustration was used to tell the Fringe’s story.